social graph

In September 2006, Facebook became available to anyone in the world. At their developer conference the following May, they invented a term that made their venture capital-funded runaway bumper car sound like noble science: “the social graph”. There’s even a Wikipedia page about it. The idea is that mapping everyone’s relationships in the world would […]

mental models

Our brains are kinda magic. We hold in them virtual representations of the world around us and go about our daily lives without thinking about them very much. Your brain is spending tremendous amounts of energy just to get you to square one functionality and you don’t even notice. Those virtual representations take many forms. […]

square one

“Late to the punch” doesn’t really do it justice. It’s been more than a decade since blogs were in vogue. I wanted to be one of the cool kids so badly: Gruber, Coudal, Fried, Zeldman, Meyer, Marcotte, Kottke, Storey, Veen, Moll, Mall, Molly, and Santa Maria. They were building this amazing web according to their […]