social graph

When’s the last time you heard anyone talk about the “social graph”? It turns out it was all just another way to sell ads and nothing more.

mental models

Designing software that doesn’t account for human mental models is unethical. It gaslights people into thinking they’re incapable, and the domino effects of that are incalculable.

square one

Maybe it’s just a story I’m making up, but this Web doesn’t feel like the dream we were all working toward. What are we doing here, anyway?